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Gelato is a private equity technology company with a unique and innovative vision, aimed at creating the world's most intelligent cloud print solution, without owning a single print machine.
It is responsible for the design of the end-to-end user experience of B2B SaaS product - Gelato Globe. Gelato Globe is powered by our Gelato Network - a platform for printing. It comes with real-time APIs connected to a network of professional print partners in nearly 30 countries distributing to 100+ countries.

Cross-functional cooperation with the Gelato Network team (product managers, operations and production leaders, product development leads) and global print partners enables you to design and implement best-in-class frictionless experiences in Gelato Network across platforms (web, native) and devices (mobile, desktop, tablet).

My role
  • Support of strategic areas and multi brand solutions. 
  • Highlighting risks and negative effects caused by unmet end user’s needs in business decisions 
  • Suggesting alternative solutions to utilize end user potential and ensure business value 
  • Performing usability reviews 
  • A/B testing
  • Planning of UX activities in the product life cycle
  • Supporting business case development by securing user focus in business value creation
  • Developing concepts for a product
  • Knowledge sharing regarding UX in the global context 
  • Continuous work aimed at improving existing methods and investigating new methods within the UX area